How can my business advertise on Money Guide?

Email editor@moneyguide.org.uk with the subject "Partnership enquiry". Tell us what you offer, which topics fit and whether you run an affiliate programme. We offer referral (pay per result), featured topic sponsorship, and calculator or data licensing.

Can we pay to be ranked, reviewed or recommended?

No. Rankings, reviews, ratings, “best” labels and editorial coverage are never for sale. Paid placements appear in labelled Ad blocks, separate from comparisons and editorial content.

Do you sell sponsored posts or followed links?

No. We don't publish paid articles or guest posts, and every paid link carries rel="nofollow sponsored", as Google requires for paid links.

Do you work with FCA-regulated firms?

Only through an arrangement that is compliant for both sides — for example, where your firm takes regulatory responsibility for our introductions. Money Guide is not FCA-authorised, so we don't take commission on consumer credit and we don't promote investments or pensions.

Can we join through an affiliate network?

Yes. If you run a programme on an affiliate network, tell us which one and we'll apply through it. Referral partners are paid per qualifying result, with no fixed fee.

How much does a partnership cost?

Referral partnerships have no fixed fee — you pay commission per result. Featured sponsorships and calculator or data licences are quoted per topic and term.

For businesses

Partner with Money Guide

In short: Businesses can partner with Money Guide in three ways: pay per result through a referral or affiliate programme, sponsor a topic with a labelled featured placement, or license our calculators and rates data. Every paid placement is labelled Ad, and no partner can buy rankings, reviews, figures or editorial coverage.

Email us about a partnership How we make money

Content updated: 25 September 2026

By the Money Guide editorial team · Editorial responsibility: Kaiser Khan, Editorial Director · How we check facts

Who is Money Guide for?

Money Guide is a free, plain-English guide to UK personal finance for people in England, Scotland, Wales and Northern Ireland. Readers arrive with a specific job to do — moving home, switching bills, making a will, starting work, dealing with a bereavement — and every guide cites its primary sources and shows when it was last checked. Ask us for current traffic figures for the pages relevant to you.

topic sections: 17
in-depth guides: 382
calculators and planners: 43
quick answers: 429

What are the ways to partner with us?

There are three options. A referral partnership is the simplest place to start, because you only pay for results.

Referral partner

Pay only for results

Commission or a fee per qualifying sale or lead, agreed in advance — through your affiliate network or direct tracking.

No fixed fee

Links from relevant guides and calculators, marked * and qualified rel="nofollow sponsored"
A labelled offer card where it genuinely helps the reader
Listing in our offers hub where your category is covered
Tracking through your network or a direct link — no cookies set by us

Labelled: Ad label on cards, * on links, shown in our disclosure

Best for: Switching, moving-home and home services, travel, and other non-regulated products

Featured partner

Sponsor a topic for a fixed term

A fixed fee for an agreed term, quoted per topic.

Quoted per topic and term

One labelled featured card across a defined set of guides in one topic
A place on the topic's hub page, outside any comparison or ranking
Only one featured partner per topic at a time
A quarterly summary of views of the pages carrying your placement and clicks through our tracked links

Labelled: Ad label and a sentence explaining the sponsorship

Best for: Brands that want visibility beside a whole topic, such as moving home or bills

Tool and data partner

Calculators and rates data

A licence fee, quoted per use.

Quoted per licence

Sponsor a calculator with a “Sponsored by” note — results never change
Embed or white-label our Stamp Duty, LTT, LBTT and other calculators on your site
Licensed access to our UK rates and thresholds data with update notes
Attribution back to Money Guide on embeds

Labelled: “Sponsored by” note on sponsored tools; attribution on embeds

Best for: Estate agents, conveyancers, brokers, accountants and publishers

How do the options compare?

Money Guide partnership options compared
Option	How you pay	Where it appears	Label
Referral partner	Per qualifying sale or lead	Relevant guides, calculators and the offers hub	Ad and *
Featured partner	Fixed fee for a term	One topic's guides and hub, one partner per topic	Ad
Tool and data partner	Licence fee	A sponsored calculator, or embeds and data on your own site	“Sponsored by” or attribution

Which topics are open to partners?

Topics open to partners and the conditions that apply
Topic	Suitable partners	Conditions
Moving home and conveyancing	Conveyancers, removals firms, surveyors, quote-comparison services	Solicitors and licensed conveyancers must disclose referral fees; we order quotes by total price
Bills and switching	Energy, broadband, mobile and TV comparison or suppliers	Energy suppliers must hold an Ofgem licence; switching offers must show their conditions
Wills, probate and bereavement	Will writers, probate practitioners, funeral directors	Probate services must be authorised to carry out reserved legal activities; no funeral plans unless FCA-authorised
Students, careers and training	Course and training providers, career services	No promotion of private student loans or other consumer credit
Travel	Travel services; travel insurance only through FCA-authorised firms	Insurance promotions need an FCA-compliant arrangement
Tools and data	Estate agents, conveyancers, brokers, accountants, publishers	Calculator results and our figures are never changed for a sponsor

What can't partners buy?

A higher position in any comparison, table, list or ranking
Reviews, ratings, scores or “best” labels
Editorial coverage, quotes in our guides, or changes to our figures
Removing or softening accurate information about you or your product
Followed links: paid links always carry rel="nofollow sponsored"
Hiding the free or official option — we always show it where one exists

Which businesses don't we work with?

Gambling operators, including online casinos, betting and lottery-style products
Payday and other high-cost short-term credit
Unregulated investments, crypto-asset promotions and “get rich” schemes
Paid debt solutions that sell leads — free debt advice is available to everyone
Firms that need FCA authorisation and don't have it, or appear on the FCA Warning List
Funeral plans from providers that are not FCA-authorised

Can FCA-regulated firms partner with Money Guide?

Yes, but only through an arrangement that is compliant for both sides. Money Guide is not authorised by the Financial Conduct Authority, so we can't promote regulated products or introduce customers for commission on our own. Mortgage brokers, insurers and other authorised firms can discuss arrangements where the firm takes regulatory responsibility for our introductions. We don't take commission on consumer credit, and we don't promote investments or pensions. Read our editorial policy for how commercial content is kept separate.

How do you become a partner?

Tell us about your business

Email editor@moneyguide.org.uk with your company name and number, any regulator and registration number, what you offer, which of our topics fit, and whether you already run an affiliate programme.
We check fit and compliance

We check your registrations (Companies House, the FCA register or other regulators), your product terms and whether a placement would genuinely help our readers.
Agree terms in writing

We agree the option, pages, labelling, tracking, term and price in writing before anything goes live.
Go live and review

Placements go live with their labels. We review complaints and performance every quarter, and either side can end the arrangement on the notice agreed.

Get in touch

Email editor@moneyguide.org.uk with the subject “Partnership enquiry”. Include your company name and number, any regulator and registration number, what you offer, the topics that fit, and whether you run an affiliate programme.

Email us about a partnership

Common questions from businesses

How can my business advertise on Money Guide?: Email editor@moneyguide.org.uk with the subject "Partnership enquiry". Tell us what you offer, which topics fit and whether you run an affiliate programme. We offer referral (pay per result), featured topic sponsorship, and calculator or data licensing.
Can we pay to be ranked, reviewed or recommended?: No. Rankings, reviews, ratings, “best” labels and editorial coverage are never for sale. Paid placements appear in labelled Ad blocks, separate from comparisons and editorial content.
Do you sell sponsored posts or followed links?: No. We don't publish paid articles or guest posts, and every paid link carries rel="nofollow sponsored", as Google requires for paid links.
Do you work with FCA-regulated firms?: Only through an arrangement that is compliant for both sides — for example, where your firm takes regulatory responsibility for our introductions. Money Guide is not FCA-authorised, so we don't take commission on consumer credit and we don't promote investments or pensions.
Can we join through an affiliate network?: Yes. If you run a programme on an affiliate network, tell us which one and we'll apply through it. Referral partners are paid per qualifying result, with no fixed fee.
How much does a partnership cost?: Referral partnerships have no fixed fee — you pay commission per result. Featured sponsorships and calculator or data licences are quoted per topic and term.