How does Money Guide make money?

Money Guide is free to read. Third-party companies may pay commission when readers complete qualifying actions through commercial links. We also link to our partner sites, including Instant Deed Poll and SwiftWill, which share our operator. Purchases from those services support the same business.

Is Money Guide connected to Instant Deed Poll and SwiftWill?

Yes. Money Guide and its partner sites — including Instant Deed Poll, SwiftWill, CourseToJob, TravelShifu and Autism Parent Guide — are operated by Elite Digital AI Solutions Ltd (company number 17250017). Links to them are disclosed partner-site links, not an independent ranking of the whole market. Our guides also explain free official options and when professional advice is needed.

How are commercial links labelled?

Commercial links are marked with an asterisk. Third-party offer blocks carry an Ad label and partner-site cards a Partner label, and the accompanying text explains which it is. Read the provider's current price, eligibility and terms before buying or applying.

Are the comparisons whole-market recommendations?

No. Our guides and selected offers help you understand choices and compare relevant features. A commercial placement is not a claim that a service is the best option for everyone. Check the page's scope and compare alternatives that meet your circumstances.

Does Money Guide take commission on credit, investments or pensions?

We do not take commission on consumer-credit, investment or pension products. Those pages provide general educational information. Money Guide is not authorised by the Financial Conduct Authority and does not provide personal financial advice.

Transparency

How we make money

Links marked * are commercial or go to our partner sites, which share our operator. Third-party companies may pay us commission. How we make money.

Money Guide is free to read. This page explains the commercial relationships behind the site, including our partner sites, so you can make an informed choice.

Partner sites

Money Guide and its partner sites share the same operator: Elite Digital AI Solutions Ltd (company number 17250017). Purchases from partner sites such as Instant Deed Poll and SwiftWill support the same business. Partner links are disclosed and are not an independent ranking of the whole market.

Third-party commissions

Some third-party companies may pay us when you complete a qualifying purchase or action through a marked commercial link. The conditions depend on the programme. Their offer blocks carry an Ad label and their links are marked with an asterisk.

Free to read

Our guides and tools are available without a reader subscription. A linked provider may charge for its own product or service. Check its current fee, eligibility, included features and cancellation terms before choosing.

Our partner sites

These sites are run by the same company as Money Guide, Elite Digital AI Solutions Ltd. We link to them where they are relevant to a guide, label their cards Partner and mark links to them with *. A link to a partner site is not a paid placement or a recommendation over other providers.

Instant Deed Poll* — paid UK name-change documents.
SwiftWill* — paid online wills for England and Wales.
Autism Parent Guide* — free guides for parents of autistic children.
TravelShifu* — travel guides and travel insurance comparisons.
CourseToJob* — free UK degree, graduate salary and careers data.
CourseToJob Global* — free degree, career and graduate salary data for 133 countries.
FuneralFinder* — a free directory of UK funeral directors, crematoria and funeral costs.

Instant Deed Poll offers paid document preparation; you can also use free GOV.UK wording for an unenrolled adult deed, and an existing certificate may be enough for some changes. SwiftWill provides automated wills for suitable, straightforward England and Wales estates, without individual solicitor review — complex circumstances need legal advice.

Our rules

Explain shared ownership whenever we link to or promote a partner site.
Show relevant free official routes and explain when a paid service may be unnecessary.
Label third-party offer blocks Ad and partner-site cards Partner, and mark both kinds of link with an asterisk.
Explain when a comparison or offer list is selected rather than covering the whole market.
Use primary sources for factual guidance and link readers to the provider's current terms.
Treat automated document preparation, individual professional advice and regulated services as different levels of help.

Where affiliate links appear

You may see commercial links in guides, the offers hub* and labelled offer blocks. A partner-site link is different from a third-party affiliate offer. We explain the relationship where we present an offer, and a placement does not mean that we compared every available provider or that it is right for everyone.

Money Guide is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk. As an Amazon Associate, Money Guide earns from qualifying purchases. Amazon links on our offers page are labelled Ad and marked * like every other third-party advertisement, go directly to Amazon.co.uk, and we never display Amazon prices on this site — always check the live price and reviews on Amazon before buying.

Conveyancing and moving home

We do not currently have a conveyancing or removals partner, and no firm pays us to appear in our moving home guides. The conveyancing quotes page compares quotes you have collected yourself, in your browser — nothing you type is saved or sent to anyone.

If we add a quote partner in future, we will:

name the partner and label its quote panel Ad;
say that the partner may pay us a referral fee for introducing you, and that the conveyancer must also tell you about any referral fee in writing;
only use a partner that confirms the referral fee is not added to the price you are quoted — if that ever changes, we will say so beside the quotes;
order quotes by total price, including VAT and disbursements, and explain the order next to the results — never by how much a firm pays us;
keep our calculators, guides and figures the same whether or not a firm pays us.

Our regulatory status

Money Guide publishes general information, not regulated financial advice, and is not authorised or regulated by the Financial Conduct Authority. Being accepted into an affiliate programme does not make Money Guide authorised by the FCA. When you apply for a regulated financial product through any link on this site, your contract is with the FCA-authorised provider or broker — not with us. For a personal recommendation, speak to an FCA-regulated adviser or a free service such as MoneyHelper or Citizens Advice.

Because we are not FCA-authorised, we do not take commission on consumer-credit products (credit cards and loans) — introducing customers to lenders or credit brokers for commission is credit broking, a regulated activity. We also do not list or promote investment or pension products as offers, which unauthorised publishers may only communicate once approved by an FCA-authorised firm (section 21 of the Financial Services and Markets Act 2000). Credit-card and borrowing pages on Money Guide are educational information only: we are not a financial adviser, we do not earn commission on credit cards, and you should always check the issuer's own terms, eligibility checkers and fees before applying. 18+, subject to status.

Money Guide is a trading name of Elite Digital AI Solutions Ltd (registered in England & Wales, company no. 17250017). Questions, corrections or complaints: contact us or see complaints & corrections.

FAQ

How does Money Guide make money?: Money Guide is free to read. Third-party companies may pay commission when readers complete qualifying actions through commercial links. We also link to our partner sites, including Instant Deed Poll and SwiftWill, which share our operator. Purchases from those services support the same business.
Is Money Guide connected to Instant Deed Poll and SwiftWill?: Yes. Money Guide and its partner sites — including Instant Deed Poll, SwiftWill, CourseToJob, TravelShifu and Autism Parent Guide — are operated by Elite Digital AI Solutions Ltd (company number 17250017). Links to them are disclosed partner-site links, not an independent ranking of the whole market. Our guides also explain free official options and when professional advice is needed.
How are commercial links labelled?: Commercial links are marked with an asterisk. Third-party offer blocks carry an Ad label and partner-site cards a Partner label, and the accompanying text explains which it is. Read the provider's current price, eligibility and terms before buying or applying.
Are the comparisons whole-market recommendations?: No. Our guides and selected offers help you understand choices and compare relevant features. A commercial placement is not a claim that a service is the best option for everyone. Check the page's scope and compare alternatives that meet your circumstances.
Does Money Guide take commission on credit, investments or pensions?: We do not take commission on consumer-credit, investment or pension products. Those pages provide general educational information. Money Guide is not authorised by the Financial Conduct Authority and does not provide personal financial advice.